OUR TEAM

DEREK STREET

Derek
is the Managing Director of Choice Business Advantage Pty Ltd, a company specialising in offering business coaching and consultancy to small and medium businesses.

Choice Business Advantage offers an individualised, collaborative process that assists business owners in solving problems, enhancing strategic thinking, improving communication skills and developing effective and efficient systems and procedures to create a positive business image and to develop and achieve on-going and long term goals.  Derek Street provides the focus, experience and business acumen to help business owners turn their business venture into a thriving, successful operation.
Derek has a wealth of experience accumulated in a career spanning more than two decades with a large, multi-national company.  He worked his way to the top providing him with a keen insight into roles ranging from technical areas, entry management and middle management, before entering senior management with his appointment first as State then as National Manager.

In his role as National Manager, Derek was called upon to investigate and isolate the performances of under-achieving departments and improve their results.  This included, but was not limited to, planning and performance management of both staff and products, strategic planning, logistics and the implementation, monitoring and management of budgets.  Derek’s work resulted in the establishment of a ‘satellite store’ concept which became the benchmark for their establishment around Australia.

Derek’s other achievements include being a member of the team which gained third place in the company’s Asia-Pacific Competition for Quality (the highest result Australia has achieved) and in being part of the management team for the 2000 Sydney Olympic Games and Paralympic Games. Derek is also very proud to have been  appointed Fellow, the highest level ranking,  of the Australian Institute of Management (FAIM), Australia's largest professional body for managers. AIM is recognised as Australia's largest private provider of management training and consultancy services.


Derek’s depth of experience offers obvious advantages to business owners.  He has an enthusiastic, no-nonsense approach and understands the importance of accountability, responsibility and honesty.  Derek’s passion and desire is to help business owners create a business that inspires and rewards them, their team and all who comes into contact with the business.

With Derek’s knowledge, experience and enthusiasm, business owners who utilise his services can soon work less on their business and enjoy the financial rewards and lifestyle that Derek Street and Choice Business Advantage can help them achieve.


SAMANTHA STREET

Samantha Street is the Business Manager of Choice Business Advantage Pty Ltd and working closely with the Managing Director, is responsible for marketing, administration, and accounts. Samantha has an extensive background in business, finance and management. She has more than 20 years combined experience in sales, finance, business development and administration, with a history of excellent customer service and communication. Her powerful problem-solving skills coupled with a strong grasp of business and profit-making strategies make her a great person to work with.

Samantha has several years experience working in a multi-national logistics company where she sharpened her experience in strategic planning,  loss prevention, crisis management, health and safety, marketing, communications and customer/partner relationship development. She has also directly provided solid leadership, business guidance and strategies to a multitude of businesses, large and small, in all phases and stages of operation and she brings this wealth of experience to her role as Business Manager for Choice Business Advantage.

Samantha enjoys working with business owners who are ambitious for further success, whatever their current situation, and who know that there is always another level to aim for. Samantha creates fun and injects energy and enthusiasm into everything she does. She loves helping people to achieve their dreams and maximize their personal and business potentials. She believes in the power of Choice.


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"People rarely succeed unless they have fun in what they are doing."
- Dale Carnegie